How did Suunto end up as the market leader in the outdoor altimeter watch industry? As long as I have been going outside, they have been the company with the best, toughest, and most innovative products.
Suunto began in 1936 as a compass manufacturer. Founder Tuomos Vohlonen was able to develop a process for efficiently mass-manufacturing liquid filled compasses. In the 50′s the company evolved to produce dive computers, and for 40 years their expertise was in the aquamarine world. Starting in the 90′s Suunto developed it’s outdoor computer line, starting with the Suunto Vector. The Vector was a huge hit, and sales remain strong even while Suunto continues to introduce new watch lines like the Suunto Core and Suunto X series.